Month over month
Where each channel moved against the prior month
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Opening the latest accepted closed-month report.
Cross-channel paid media and website performance
Caprock performance
Paid media
Overall Paid
Platform-reported performance across four paid channels.
Selected month
Daily Trends
Spend and clicks shown as aligned daily series.
View daily values
| Date | Spend | Impressions | Clicks | Conversions |
|---|
Exact values
Paid Performance by Channel
Channels ranked by selected-month spend.
Investment & delivery
Where the budget went and the traffic it generated
Efficiency & outcomes
Traffic efficiency and recorded platform conversions
Website
GA4 Performance
Traffic and the pages that drew the most views in the selected month.
GA4 overview
Exact property metrics
Top pages
Ranked by views
| # | Page | Views | Users | Engagement rate |
|---|
Outcomes
Leads & Pipeline
Manually recorded leads and CRM pipeline.
Interpretation
Findings & Data Notes
What stands out, followed by the limits on what these numbers mean.